For treatment centers
Social media for treatment centers: Building trust and awareness
Which platforms matter
Facebook: community engagement, events, family support groups, alumni networking. Instagram: facility tours, staff spotlights, recovery inspiration, behind-the-scenes. LinkedIn: professional referral relationships, industry thought leadership, hiring. TikTok: educational content reaching younger demographics (if appropriate for your programs). Google Business Profile: technically social media and the most important for local visibility.
Content that works
Staff spotlights and credentials. Facility tours and amenities. Educational content about addiction and treatment. Recovery milestones (with consent). Community involvement. Event announcements. Answers to frequently asked questions. Behind-the-scenes of daily programming.
HIPAA compliance
Never post patient photos without explicit written consent. Never discuss specific patients or outcomes. Never confirm or deny that someone is or was a patient. Staff should never post about work in ways that could identify patients. Have a clear social media policy. All patient-facing content requires compliance review.
Building engagement
Post consistently (3-5 times per week). Respond to comments and messages promptly. Use local hashtags. Share community events. Engage with referral partners' content. Run awareness campaigns during relevant months (Recovery Month in September, Mental Health Awareness Month in May).
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Flat-rate marketing. No per-lead fees. EKRA compliant.
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