For treatment centers
Treatment center website checklist: What your site needs in 2026
Must-have pages
Programs and services (separate page for each level of care). Insurance and payment (list accepted insurance plans). About us with staff bios and credentials. Admissions process (step by step). Contact with phone number prominent. Location pages for each facility. Blog or resources section.
Trust signals
Accreditation badges (CARF, Joint Commission). Staff credentials and photos. Verified directory listings (Treatment Association verified badge). Patient testimonials (with proper consent). Outcome data if available. LegitScript certification for advertising compliance.
Technical requirements
Mobile-responsive design. Fast loading (under 3 seconds). SSL certificate. HIPAA-compliant contact forms (ensure form data is encrypted and stored securely). Click-to-call functionality. Schema markup for healthcare providers. Google Analytics and conversion tracking.
Conversion optimization
Phone number visible on every page. Click-to-call button (60%+ of visitors are on mobile). Simple contact form above the fold. Chat functionality (staffed by admissions). Clear calls to action. Insurance verification tool if possible. Reduce friction: the goal is getting them to call, not reading your entire website.
Compliance
Accurate representation of services. No guaranteed outcomes. No misleading stock photos. Proper licensing information displayed. LegitScript certification for Google Ads eligibility. State-specific advertising disclosures.
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